How to Use Email Marketing to Boost Your Tree Trimming Business

If you’re like a lot of tree-trimming professionals, you rely on email a lot, but it contributes very little to generating business for your tree-trimming service. You might use it to discuss with your customers what they need done, or to confirm scheduled work, or in some cases to send an invoice. You’ll also use it for customer service, to respond to inquiries or complaints.
That’s great, but email is also a great marketing tool and can help generate a lot of new business for tree care services. Not using it for that purpose is leaving a great potential untapped—not to mention losing out on customer retention. If you don’t use email to keep in touch with customers, how do you expect them to remember you once the work is done and tree services are paid for?
The great thing about email is that it goes out to a select group of people who have given you permission to contact them. This includes your existing customers, former customers, and even potential customers.
But don’t be creepy…email marketing can be incredibly effective, but don’t be creepy. Some businesses tend to go overboard and email potential customers every day. You want to reach your potential customers, embrace and nurture new leads, not scare them away, or worse, annoy them. Email marketing, when done right, is miles ahead of any other form of advertising not only for tree removal service, but indeed for any business.
Here are some tips for making the best possible use of email marketing.
- Before putting anyone on your email marketing list, ask them to sign up for it through a web form. This avoids your messages being classified as spam, and lets your customers opt in rather than having to opt out later on.
- Send messages to your email marketing list at least once a month, but no more often than once a week. You don’t want them to forget you, but you also don’t want to be a pest.
- Before you send a message, read it over. Put yourself in the recipient’s shoes. Is this something that’s of interest to them – not just something you want to tell them? If so, send it. If not, think about how it can be improved.
- Keep the emails short and sweet, but informative. Be sure to include links to more information on your website or blog.
- Include information in your emails relevant to local conditions (weather events, for example) whenever possible.
- Make sure the email comes from an address the recipients will recognize as belonging to your company, and isn’t a generic email address.
Research has shown that email marketing is 40 times better for getting new business than social media advertising. It’s a great way not only to get new customers, but to keep your existing ones aware of your existence and generate repeat business.